In football, cycling, basketball, winter sports, swimming, volleyball and athletics Lete has always associated its brand with nationally and internationally important events.
Lete sponsored the Giro d’Italia for three consecutive years, the Cycling World Championships, the Ski World Cup, the European Swimming and Water Polo Championships, the European Cup in Athletics, many international marathons, and the European Champion Italian National Basketball Team in 1999.
Through partnerships in the world of football with the most important clubs in Serie A and Serie B and thanks to its functional properties, Lete has made itself the water of sports players. At the start of the ’90s Lete sponsored Juventus, and then later, in 1998, it began a long-standing partnership with SSC Napoli, initially as Official Water, and then in 2005 as Main Sponsor.
Since 2013 the brand has extended its sponsorship activity in football, becoming Platinum Sponsor of Atalanta, Institutional Sponsor of Fiorentina, Premium Sponsor of Inter and Premium Partner of Bologna
Calcio. In 2015 Lete signed an important and prestigious partnership agreement with the FIGC, becoming Premium Sponsor for the Italian National Football Team.
Lete has also played a leading role in the main TV and radio sports programmes, including “90° minuto”, “Domenica Sportiva”, “Dribbling”, “Tuttobasket”, “Quelli che il calcio” and “Controcampo”,